Brandon S. Welch

11 / Case study

Simone Manuel Foundation

Social Asset Design, at Revolve Impact

The social assets had to carry hard statistics and personal story in the same feed without either one flattening the other.

Portrait led social post. Statistics and personal story held in one hierarchy.

Context

The Simone Manuel Foundation works on water safety and swim access for BIPOC youth.

What I did

I designed the post system: portrait-led layouts, a consistent type hierarchy, and a resource guide graphic built to be saved and shared.

Statistic post. One figure carried at the top of the frame where the feed crops it.
Story post. Portrait led, with the quote set under the subject rather than over them.
Resource guide graphic, built to be saved and shared rather than scrolled past.
The post system shown as a feed, so the hierarchy holds across a grid.

Contact

Send me what you’ve got and I’ll tell you what it takes.

13@colorsfc.com

Brandon S. Welch, Los Angeles, California

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Designed and built by me