Brandon S. Welch

04 / Case study

House of Wings

Identity, Trailer Design, Print

Most food trucks don't have a visibility problem. They have a presence problem.

The finished trailer on a Los Angeles lot, three quarter view. High contrast red and yellow wrap with the House of Wings mark, built to be read from down the block.

Context

House of Wings was bringing a Miami-born brand to Los Angeles streets. Big flavor, strong culture, but the trailer didn’t yet reflect that energy. On a crowded block you have seconds to be seen. Before people walk past. Before the line forms somewhere else.

What I did

So this wasn't a wrap. It was impact: stronger contrast, clearer hierarchy, street-level legibility, branding you can recognize from down the block.

Outcome

Now the trailer doesn't just serve food. It stops traffic.

Rear three quarter of the trailer, showing the full wrap wrapping the corner and the catering details panel.
Service side of the trailer with the window open. Palm illustration, the menu strip in yellow, and the mark at eye level for anyone in line.
Catering booking flyer. The trailer redrawn as illustration over a halftone field, with the booking address as the largest element.
Menu board. Wings, tenders, seafood and sides set in a tight grid that can be read from the front of a moving line.
Pop up tasting flyer for downtown Los Angeles, with the mark built into an LA skyline and mountain scene.
Retail display box. The mark and the world’s greatest wings line carried onto packaging in the same red, yellow and halftone system.
Baldwin Hills tee worn at a rooftop. The location specific back print puts the identity on a person rather than a vehicle.

Contact

Send me what you’ve got and I’ll tell you what it takes.

13@colorsfc.com

Brandon S. Welch, Los Angeles, California

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Designed and built by me