Brandon S. Welch

12 / Case study

Logo Design, Selected Marks

Logo Design

A logo isn't finished when it looks good. It's finished when it survives.

Selected marks laid out together, showing the range across seven industries.

Context

Sixteen marks across hospice, law, medical, finance, nonprofit, streetwear, and food. Some drawn by hand, some built to the millimeter, each one made to hold up wherever the client actually needs it: a business card, a storefront, an app icon, a truck.

Outcome

Different industries, different audiences, same standard. If it only works at one size on one background, it isn't done.

Hospice and medical marks, drawn to stay legible at badge and signage size.
Law and finance marks, built to the millimeter for letterhead and stamp use.
All sixteen marks in one grid, tested at a single size on one background.
Streetwear and food marks, drawn by hand and kept rough on purpose.
A single mark at application size, on a storefront and as an app icon.

Contact

Send me what you’ve got and I’ll tell you what it takes.

13@colorsfc.com

Brandon S. Welch, Los Angeles, California

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