Brandon S. Welch

06 / Case study

Revolve Impact

Ten year report concept. Editorial design, data storytelling, 2024

Ten years of movement work deserves a better fate than a PDF nobody opens.

Report cover concept. A soft gradient ring on white above A Decade of Impact, 2014 to 2024, with the Revolve Impact wordmark small at the top.
Report cover. A design concept

Context

Revolve Impact spent a decade building creative campaigns for justice — from #SchoolsNotPrisons to Mass Bail Out to a record breaking vaccination drive. This is a concept for how that decade reports itself: 2014 to 2024 as one designed object, not a deck. It is presented here as a design concept, not the published report.

What I did

The decade is organized as a shelf. Twelve programs each hold exactly one page on one system — gradient header, purpose, impact — so ten years of work can be read across a single row. Between the program pages the pace changes register: a winding road draws the timeline, a metrics spread counts two billion people reached, a single quote slows the middle, and the photography carries the people the numbers stand for.

Outcome

A concept that makes the argument in its structure: a decade of organizing reads best the way it was lived, program by program, person by person.

Metrics spread. Two billion people, three hundred plus campaigns, one hundred plus trainings and ten plus policy shifts, each set with a small line icon.
Ten year metrics
Timeline spread. A winding road runs from 2014 to 2024 with every program pinned along it as a stop.
The decade as one road
Quote page. All humans are storytellers, and that is what makes us artists, set large over a soft gradient.
A slower page in the middle
Guiding principles page. Three numbered principles beside photo strips of community work.
Guiding principles

Twelve programs, one shelf. Each held to a single page on a single system

Program page for SchoolsNotPrisons: gradient header, purpose, and impact in one page.
#SchoolsNotPrisons
Program page for Athletes for Impact, on the same one page system.
Athletes for Impact
Program page for Elect Justice, voter turnout work in Texas and Wisconsin.
Elect Justice
Program page for Artists for 47, record change work after Proposition 47.
Artists for 47
Program page for FreeAmerica, justice packages work across California and Texas.
#FreeAmerica
Program page for Seed Change, cultural healing across grassroots campaigns.
Seed Change
Program page for the Justice Policy Network, leadership cohorts across the country.
Justice Policy Network
Program page for Mass Bail Out, the largest single city bail action in U.S. history.
Mass Bail Out
Program page for Beloved Community, food distribution and community healing.
Beloved Community
Program page for Community Care Works, equitable systems of care in Los Angeles.
Community Care Works
Program page for Andale Que Esperas, the record breaking Latino vaccination campaign.
¡Ándale! ¿Qué Esperas?
Program page for Embrace LA, the partnership that helped create LA's Department of Civil and Human Rights.
Embrace LA
Photo essay page. Posters reading Action Now beside images from a decade of organizing.
The photography carries the people
Portrait of an organizer in a tee reading All My Homies Hate Prisons, smiling at the camera.
Portrait from the report
Stats spread on a gradient: funds raised, grantees, people freed, athletes and artists engaged, volunteers, and events, each with a line icon.
A decade of transformative change
Impact map page. The United States with every state the work touched, over a list of issues amplified.
Where the work landed
Thank You page. The gradient ring returns on white to close the report.
The closer

Contact

Send me what you’ve got and I’ll tell you what it takes.

Brandon S. Welch, Los Angeles, California

13@colorsfc.comLinkedIn (opens in a new tab)

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